Marketing Consultants in Wolverhampton
54 Pendeford Mill Lane
Monday to Sunday: 9am - 5:30pm
Delivering Results For Your Business
With over 30 years marketing experience we have seen many forms of marketing evolve over this time period and many business owners have embraced the changes and seized the opportunity to promote their business and trade with customers.
However there are many business owners who struggle with marketing their business and this can be for many reasons and this is where Bespoke Wedding Consultants has developed services that local business owners require to maintain a marketing presence, locally, regionally or nationally.
We pride ourselves in offering a transparent professional service that offers real value to your business, building trust with our clients and ensuring we stay ahead of all the latest trends so we can seize good opportunities for you.
Creating Trust With Clients
We strive as a business to deliver what our customers require and request and always provide a detailed summary of what we offer bespoke to that client, this is followed by a detailed report after the work is concluded. Some services are delivered over a specified time period and customers are updated on a regular basis prior to conclusion. A happy satisfied client will always be happy to promote our services.
People don't use phone books to find local businesses like they did years ago now they use the Internet and search engines like Google to find the services they need, will they find your business?
Times have changed with the introduction of the internet and smart phones, your business needs to be noticed where your potential customers are looking. The sad news for business owners most people searching the internet limit their result search to the first page of their chosen search engine.
We are sure you have been contacted by companies promoting their services saying we will get you on page one of google for your chosen keywords for XYZ in so many days and these type of services are often for keywords that will not bring customers to your business. They are purely playing a numbers game with no real emphasis in supporting your business in the long term.
Search engines are continually evolving to provide the right results back for consumers that's why it is important that your business is positioned correctly this includes the correct keyword research carried out by professionals, your website optimised correctly so it meets the critical ranking factors and the correct mix of back links so your business does not get penalised.
Bespoke Wedding Consultants can achieve the results you desire but will never make outrageous claims of getting you on first page of google without analysing your business website, your competition, the keywords you wish to target.
We deliver results when we know the facts and set a realistic timeframe to achieve results that matter for your business.
looking for local results and Local Online Marketing is necessary in order to take advantage of this trend.
The search engines have helped local business owners with local business listings that appear on the first page of google for popular searches and they have been previously nicknamed the seven pack. Appearing within the former seven pack had major benefits for local business owners as the term the customer has searched for has more relevance. Google has now refined this search map to the top three.
Eg Wedding Cakes Birmingham, Restaurants Wolverhampton, Car Mechanic Dudley, Wedding Shops Shrewsbury
You can imagine the examples above are typical search patterns of consumers using the internet today and the number of local business's that will fall into each category far outnumbers seven.
A number of factors contribute to appearing within this highly important search rank and we specialise as a company in getting local business owners within this highly valued area. This includes correctly setting up your business listing, seeking high relevant citations (the biggest ranking factor), maintaining your position once you are there.
The largest proportion of search engine searches are considered local a staggering 70% and this figure has risen over the last few years due to the intelligence of the search engines knowing your location and returning relevant results.
Like or loathe social media, business owners need to jump on board as they have changed the social fabric on how people now communicate with each other and interaction via smart phones and other digital gadgets is now the norm.
Interacting with consumers via social media platforms such as Facebook and Twitter not only helps with the branding of your business but creates an online database of potential clients who can help promote your business virally across the internet.
This interaction now has a profound affect on your website as social signals are monitored by the search engines introducing new services to the marketing mix which were not required a couple of years ago.
Social Media Business Pages - We offer Social Media Business Page set up creating your branding image through channels such as facebook and twitter with additional features such as integrating a shopping channel or website, offers, plus more.
Social Media Management - We offer a complete management service on behalf of your business which engages with the public , generates marketing opportunities, drives traffic to your website or phone enquiries into your business.
Confused with how to set up the various social media profiles such as Google plus or just don't have the time to post and engage with your potential customers let us help ....
major supermarkets, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
Many small business owners can already see the value of being interactive with their customers and ahead of the game when it comes to taking their marketing to the next level.
Customer Retention and Growth With Mobile Apps.
The mobile industry is experiencing record growth, and it doesn't show any signs of slowing down. The technology and progress made in the mobile world over the past decade is incredible, and there will be even more to come.
According to research done by major research companies, 82% of small business owners rely on customer loyalty as their main source of business growth and mobile apps are perfect for increasing customer loyalty!
Huge, multi-million pound companies have joined the app movement and are seeing huge revenues as a result. Some of those companies include:
These are just four of the major food chains that have joined the app bandwagon, and smaller businesses are following suit. These mobile apps allow the customer to do all sorts of things that allow for ease and convenience, including:
– Place orders and pay through their app
– Collect rewards points and incentives
– Get simple customer service
– Location-based offers
More and more small businesses are discovering the power of online video marketing. And with good reason – it's become cheaper than ever to implement, not to mention easy to distribute thanks to YouTube and the like.
Video marketing can help your business grow in a lot of ways, and it is particularly advantageous for these main reasons:
One of the biggest benefits to using video marketing is that it helps you project an image of expertise to your viewers.
Video marketing is helpful because it is effective for attracting people's attention, and it helps businesses reach a different audience in their marketing efforts.
Another plus point with videos is that you can not only place them on your website but anywhere on the Internet to get maximum online exposure!
Many websites such as Vimeo and YouTube get millions of hits a day. Best of all, your video can also be optimised to rank on the top of search engine result pages, giving your company an instant exposure to millions of potential buyers.
Just imagine somebody from your local area searching your type of service and product on Google and then suddenly your video pops up! They'll immediately click on it for more info.
Use of audio visuals also helps you in winning the trust of audience because they understand that it takes time and efforts to product marketing messages. This also creates an impression that company is really serious and cares about their image and wants to capture attention.
As you know, success starts with the first impression that your target audience has about you and this is the best way to create a favourable image.
he content that appears in the search engines can ruin your reputation, cause a drastic loss of trust, reduce sales leads and damage profit. If you are suffering from such bad publicity it is crucial to take action as soon as possible and rectify the situation in order to survive in the online marketplace.
No matter how good a service or product you offer, or how strong your customer service is it is nearly impossible to please every client or customer. Unfortunately, it is normally the unhappy customers who will visit sites such as trustpilot.co.uk, reviewcentre.com and webutation.net. An unhappy customer with a bee in their bonnet can be damaging and if you have more than one then you may find that negative reviews on such sites are seriously damaging your name, brand and reputation.
Much like bad company reviews, it is possible to push down embarrassing or damaging content in the search results of Google. By creating, encouraging and promoting positive content it is possible to remove negative search results from the first few pages of Google and other search engines. This means that negative reviews and comments are away from prying eyes, potential customers and business prospects.
Our online reputation management service can help you build a more positive image on Google and other search engines when someone searches for your name, company or brand. Through proven SEO techniques we are able to lift good news and good reviews above the damaging content in Google and effectively push the bad news down the search engine results pages (SERPs) and away from potential customers
Web Design is very subjective and thankfully most customers have a vision of how they would like their website to look, however in true reality the consumer always has the last word.
However the key objective of a website is to market your business, generate enquiries with a call to action or encourage sales via your online shopping cart. At BizzApp we take time to understand your business requirements and objectives which will deliver a website fit for purpose and ongoing success.
Many web designers pride themselves in their creativity which is understandable but it has been proven time and again that a website has to meet two important criteria's:
!) Attractive enough to please the visitor, easy to navigate, provide the product or information the customer is looking for, with the ability to contact the business owner.
2) The second criteria is pacifying the needs of the search engines with the correct optimisation on the website, this area is critical to the success of your website in any competitive niche.
Bespoke Wedding Consultants has helped many web designers get the second criteria correct on behalf of their clients, who on many occasions ask the question why has the web designer missed these fundamental requirements when building the website.
We are able to offer a website that meets both criteria's at a sensible and affordable price with excellent functionality, secure UK hosting and support from dedicated professionals.
The most important element a press release provides is exposure. It provides the potential for customers to find information about your business on the internet and local publications.
Your press release from Bespoke Wedding Consultants is search engine optimised and searchable for the best search terms, meaning that someone searching for key terms may find your press release through a search engine.
Your press release is carefully analysed and optimised around key search terms that increase your visibility on these search engines. People usually google about a company before they hire the services.
A well drafted PR Plan will ensure that there are enough instances of your company being talked about in the online press. This is in addition to the information that the user will find on your website.
Usually customers look at third party validations and such Press Releases help reinforce the trust factor and increases the chances of someone doing business with your company. The Press Releases remain accessible on the web for an indefinite period of time.
If someone views an old press release of your business, he or she also discovers that the company has been around for a while.
Why should your business use press releases to market your business?
Build Brand Awareness
Increase Visitor Traffic To Your Website
Link Building and SEO Benefits
Why not contact Bespoke Wedding Consultants and we will submit a well written and optimised Press Release for your business to highly influential press release services
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Very professional company which has helped our business tremendously.
Bespoke wedding Consultants
What a find! So pleased we have hooked up with Chris. :-) Always very sound 'of the moment' advice from him. Thank you Chris - always appreciate a chat - I totally feel that I have got valuable direction and it is much appreciated!
Bespoke Wedding Consultants
Testimonials are added by the business owner and are not independently verified.